Here’s a quick LinkedIn checklist to determine if your profile is selling you effectively
1. Professionally Taken Profile Picture
Your LinkedIn profile is your digital introduction and first impression with your reader. It’s important to look your best and a professionally taken photograph will ensure you are portrayed in the best light!
2. Compelling Headline
Your LinkedIn Headline is very much like a headline in a newspaper. It should grab your reader’s attention and compel them to READ MORE! Don’t just use your Job title and company… instead, inject your keywords and the results you offer:
Before: Account Executive at Widgets, Inc
After: Account Executive ► New Business Development ★ Providing Unique Solutions to your Widget Needs
3. Over 300 Connections, heck aim for 500+
In order to truly leverage LinkedIn, it’s important to have a strong LinkedIn network with many first degree connections. Connect, connect, CONNECT!
4. Customized URL
Your public profile address is the direct link to your LinkedIn profile. By customizing the address with your name, you are able to add it to your email signature, resume, cover letter, letterhead, business card, and marketing literature.
It’s important to tell your reader how to reach you. How many opportunities are you missing because you didn’t include your contact information? Opportunity can’t knock if it doesn’t know what door to knock on!
5. Engaging Summary
Your LinkedIn Summary needs to POP! This is your chance to demonstrate to the world that you are an expert and someone who deserves to be noticed! This is where you sell yourself and showcase your accomplishments. DO NOT COPY AND PASTE YOUR CV / RESUME!
6. Clear Call to Action
Make sure you tell your reader what to do! Give them a clear call to action so when they finish reading your Summary, they know to pick up the phone and call you or email you or connect with you on LinkedIn.
7. Complete Experiences
A POWERFUL LinkedIn profile includes your past experiences. When you list experiences, make sure you summarize the company, your responsibilities and highlight a few key accomplishments from your time working there.
8. 50 Skills & Expertise with Endorsements
By including keywords that people are using to find someone like you, you are ensuring that your LinkedIn profile performs well in search and that you will be found by those by the people in your industry that matter.
Recommendations are a great way to get noticed while having someone else talk about how wonderful you are. Powerful LinkedIn profiles have up to date, recommendations from high level professionals.
10. 50 Groups
Group are a great way to easily expand your LinkedIn network. You see, Group members are added as 3rd degree connections to your LinkedIn network.
Thinking that your LinkedIn profile really needs some work? Our tailored one to one LinkedIn Remaster Service is for you, and will give you a real advantage over the competition. OR, if you prefer I share with you everything you need in How To Build an Amazing LinkedIn Profile – Easy Step By Step:
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Check our Blog for other useful career enhancing articles, including; – Effective Cover Letter Template – Job Search Planning with Mind Maps – Outsourcing you job search – Job Search Planning with MindMaps – How to Build an Amazing LinkedIn Profile – Powerful LinkedIn Profile Checklist – How to do well in a Group Presentation – Resume Cover Letters that sell