So have enhanced your CV and Resume, building it to suit the industry and job title you want to pursue. But you’re still failing to get the number of interviews you feel you should. You want to get the maximum return from the job searching you that you managed to squeeze into your busy schedule? This article on Cover Letters that sell is for you..
As a solid starter, good cover letters typically need to be a concise one sided introduction to your resume, explaining your desire to fulfill the position and willing to join the company in question. Its main purpose is to attract the attention of the recipient, enough go hand in hand with your resume to get you the interview.
When constructing your cover letter of course your aim is to capture the attention of the recipient enough for the reader to want to continue reading onto your CV / Resume.
Take on board my tried and tested cover letters that I use with my career consultancy business CVLondon & How To Get That Job
Address it to a specific person
Even when sending a speculative application in the form of resume and accompanying cover letter make the effort to ascertain the name of the appropriate person to address it to.
HR Managers will tell you addressing letters to “ Dear Recruitment manager” or “Dear HR Manager” will get you nowhere. Take the time to write hand write on the envelopes and you’ll notice a greater letter open and response rate for your job hunting efforts.
Keep it focused
If your resume is doing the job that it should then it will be then it will already be selling your relevant skills, abilities and competences that you have gained.
Your wording limit whether you print or email your cover letter should never be more than one side of A4 paper. Keep the letter focused on the value you can add to the employer.
Avoid repeating the content of your resume.
Take sentence as an opportunity to show your interest and enthusiasm about the team within the department, or the department within the company.
Use up beat language to show that you really want to handle the responsibilities of the job. This will improve your chances of the recipient thinking “ yes I would like to interview”
Focus on the needs of the employer
Indicate that you have a good understanding of the needs of the employer and how you can benefit them in achieving their goals.
Show that you are aware of their business environment
A good understanding of the company and industry is fundamental. If the company has diversified into a new market and you know that growth in this industry is a key objective of theirs then indicating your awareness will do you good.
In a sentence or two mention what you feel are challenges in the market the company operates in. Remember you are looking for chances to earn credibility in all contact with the company.
Use industry lingo Look through interviews with directors, managers and public facing people within the organisation to build up a buzzword bank of terms and phrases that are popular with the company.
Looking through the company websites and marketing material will help you with this. For example if a director uses the term “sustainable advantage” often then think about how you incorporate this term in your cover letter.
A poorly worded, effort lacking cover letter is still so common among professional job hunters. Seize this one time opportunity impress the employer so they end up wanting to interview you”
Conclude your skills and abilities
Yes its true your resume is where your skills and abilities are expanded on. Gently introduce your resume by summarising relevant skills and how they will benefit the team of the role.
Do your resume justice by writing a cover letter that will entice the employer to want to read further. See Cover Letter example article for solid basis on a good cover letter. Your challenge is to convey your desire, and suitability, for the role in 4 paragraphs. So go ahead and write or amend your existing cover letter today
Guest Post by Jerry Frempong Director of CVLondon Jerry is a former Ingeus Deloitte Career
Guest post by Jerry Frempong. Jerry is a former Ingeus Deloitte careers consultant, and Director of CV Writing Consultancy CVLondon and is interviewed for international jobs board websites such as Total Jobs. He is also forwarded the 1st and 2nn edition of How To Get That Job – Strategies for Career Success
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