The world of modern business can be a ruthless place. With so many people going at it alone these days, aiming to carve out their own slice of the action, getting ahead in business today takes a lot more than merely having a brilliant and workable idea.
One of the best ways of growing and developing any business is through good old fashioned word of mouth. Getting people talking about your business and what services you offer is the very best form of marketing you can wish for.
In business, people speak to one another a lot and reputations are set earlier in a company’s life than you’d expect. That’s why it’s even more important to grasp the meaning and application of the infamous elevator pitch as soon as possible.
The purpose of the elevator pitch is not, contrary to popular belief, to sell. The reality is much less hands-on, at least in theory. What you should be aiming to achieve with your elevator pitch is simply to make the recipient as aware of what you do and how you can benefit them in as close to 60 seconds as is humanly possible!
With this in mind, here are a few pointers on how to tighten the screws and get your pitch as streamlined as it can be…
Make it as personal as possible
Obviously, it can be very hard to bend the dynamics of your pitch in order to suit the wants and needs of every individual you throw it at, but if anyone knows the ins and outs of your business like the back of their hand then surely it’s you?
Ultimately, you should be seeking to answer the question ‘what can you do for me?’ In doing so however, you shouldn’t be reeling off atypical interview answers. You should be addressing a problem you (hopefully, very accurately) assume is encountered by the individual you’re speaking to and summarising how you are the person to put an end to it.
Rule number one of job interview coaching and sales pitching alike is to communicate, as modestly as possible, why the person sat across from you need look no further. The same absolutely applies to the elevator pitch. By outlining previous well known clients, even if they happen to be direct competitors of theirs, you are displaying that you have some established credibility in the industry. In fact, if you’ve worked with their competitors, you should do all you can to mention it – as this will make the mark feel as though they’ve been missing a trick. No-one likes to be left out, after all!
Even if you have very little existing traction, you can make it sound as though you’ve been waiting out for the perfect client, and that they are that client.
Don’t Forget your ‘Call to Action’
A ‘call to action’ is at the heart of every pitch. Without it, taking the time and effort to get yourself in the position to give your pitch is rendered absolutely useless. You should have an idea of exactly what it is you want to get out of the process long before you utter that first introductory word. If you’re looking for investment, tailor your pitch to communicate why investment is needed and why the person you’re speaking to should be interested in investing etc.
Make it sound natural
Sure, the first time you stand in front of a mirror pitching your business to your own reflection, you feel slightly foolish. However, the foolishness you will experience following a poorly executed and equal parts obvious/pointless elevator pitch pales in comparison – trust me.
Making your elevator pitch sound as conversational as possible is the best thing you can do in order to make it stick. By showing some restraint and giving a concise, well-rehearsed outline of what your business does, you can’t go wrong.
These are just a few examples of the many snippets of advice for improving this area of your game. The internet is completely awash with solid usable content that can do wonders for sharpening your business acumen – regardless of industry or experience level.
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Check ojur Blog for other useful career enhancing articles, including; – Effective Cover Letter Template – Job Search Planning with Mind Maps – Outsourcing you job search – Job Search Planning with MindMaps – How to Build an Amazing LinkedIn Profile – Powerful LinkedIn Profile Checklist – How to do well in a Group Presentation – Resume Cover Letters that sell